Archive for Blog

My Second Week at Cox Media Group

My second week at Cox consisted of me working on various tasks. First, I was asked to conduct research about audience targeting categories, specifically among industries. This led me to compile findings regarding CTR or Click-Through Rate for advertisements. CTR is a way of measuring the success of an online advertising campaign for a particular website by the number of users that clicked on a certain link.

My boss really wants me to get a good idea about the client side of advertising so I have been working with a university employee who used to deal with outside advertising and communications. Talking with her has helped me understand what goes into buying advertising such as developing a budget and choosing the mediums to advertise through.

I am looking forward to learning more in the upcoming weeks!

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Categories: Blog, Blog

Next Meeting: Tuesday, Oct. 22

On Tuesday, October 22, IABC will be meeting to discuss the importance of a digital portfolio! Don’t have one yet? Come by and find out how to get started! This is the first IABC meeting focused on assisting students with obtaining quality internships and jobs! We will also have a free LinkedIn picture taking and resume critique session in November and many more opportunities throughout the year! Scary special perks if you join IABC by October 31st!

IABC will also be holding its first raffle for a free iTunes gift card! To be eligible, you must do the following:

1. Email moc.liamgnull@agucbai with the following information: Name, major, email, year and Weirdest Word you have ever heard of! Submissions are due by 4pm on 10/22!

2. Like us on Facebook, https://www.facebook.com/ugaiabc

OR

Follow us on Twitter, @UGA_IABC

Winner MUST be present at meeting to receive gift card!

Meet us on 10/22/2013 in Room 402 Journalism Building from 6-7:30pm. Snacks and goodies provided!

This is an approved Blue Card event!

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Georgia Youth to Business Forum on Social Entrepreneurship

 

Social Entrepreneurship is a worldwide movement that directly tackles big social issues, such as education inefficiencies, the environment, human health or poverty.

On October 26th, 2013 from 10 a.m. to 3 p.m. the Georgia Youth to Business Forum will bring the Social Entrepreneur movement to The University of Georgia. This is a free event that will engage passionate students of all backgrounds and majors to explore the function of Social Entrepreneurship to solve a problem/make a change in the world. Two hundred ambitious and passionate students will be gathered together with six successful social entrepreneurs and experts in Tate Grand Hall. Lectures and workshops will be delivered, conversations will be held, ideas will flourish and the change-making potential of our campus will be discovered.

For more information about the social entrepreneurial movement, visit: http://georgiay2b.us/themovement/ or visit their Facebook page: https://www.facebook.com/ugayouthtobusinessforum

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