Cox Media Group is an integrated agency and one of its major components is radio. Cox Media Group Athens has various radio properties including, 106.1 WNGC, Magic 102.1, and Power 100.1. Many of Cox’s clients advertise with them utilizing radio along with print and digital. At the office, there are booths for the various radio stations owned by Cox. I had never really seen that side of advertising and I had the opportunity this week!

Cox Media Group Athens does a segment called “Student Take Over,” where college students can come in and be DJs for the day. I got to sit in the booth and see how a radio station actually runs. After recording, the main DJ showed me how he edits and combines all of the advertisements, song introductions, conversations, and music. It was really interesting to see how it all came together.

Later, I spent time with one of the new DJs for Power 100.1 and wrote a biography about him introducing him to the company.

This week learning about the radio side of advertising was very eye opening and a nice change of pace from regular intern work.

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