Welcome to IABC @ UGA

IABC @ UGA is a student chapter of the International Association of Business Communicators. We are affiliated with the IABC/Atlanta professional chapter. Our focus is to connect students at UGA with professionals working in fields relating to business communications. Students of all majors are welcome to attend meetings, become members, and will undoubtedly benefit from involvement with our chapter.

My Second Week at Cox Media Group

My second week at Cox consisted of me working on various tasks. First, I was asked to conduct research about audience targeting categories, specifically among industries. This led me to compile findings regarding CTR or Click-Through Rate for advertisements. CTR is a way of measuring the success of an online advertising campaign for a particular website by the number of users that clicked on a certain link.

My boss really wants me to get a good idea about the client side of advertising so I have been working with a university employee who used to deal with outside advertising and communications. Talking with her has helped me understand what goes into buying advertising such as developing a budget and choosing the mediums to advertise through.

I am looking forward to learning more in the upcoming weeks!

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Categories: Blog, Blog

Next Meeting: Tuesday, Oct. 22

On Tuesday, October 22, IABC will be meeting to discuss the importance of a digital portfolio! Don’t have one yet? Come by and find out how to get started! This is the first IABC meeting focused on assisting students with obtaining quality internships and jobs! We will also have a free LinkedIn picture taking and resume critique session in November and many more opportunities throughout the year! Scary special perks if you join IABC by October 31st!

IABC will also be holding its first raffle for a free iTunes gift card! To be eligible, you must do the following:

1. Email moc.liamgnull@agucbai with the following information: Name, major, email, year and Weirdest Word you have ever heard of! Submissions are due by 4pm on 10/22!

2. Like us on Facebook, https://www.facebook.com/ugaiabc


Follow us on Twitter, @UGA_IABC

Winner MUST be present at meeting to receive gift card!

Meet us on 10/22/2013 in Room 402 Journalism Building from 6-7:30pm. Snacks and goodies provided!

This is an approved Blue Card event!

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Categories: Blog

Georgia Youth to Business Forum on Social Entrepreneurship


Social Entrepreneurship is a worldwide movement that directly tackles big social issues, such as education inefficiencies, the environment, human health or poverty.

On October 26th, 2013 from 10 a.m. to 3 p.m. the Georgia Youth to Business Forum will bring the Social Entrepreneur movement to The University of Georgia. This is a free event that will engage passionate students of all backgrounds and majors to explore the function of Social Entrepreneurship to solve a problem/make a change in the world. Two hundred ambitious and passionate students will be gathered together with six successful social entrepreneurs and experts in Tate Grand Hall. Lectures and workshops will be delivered, conversations will be held, ideas will flourish and the change-making potential of our campus will be discovered.

For more information about the social entrepreneurial movement, visit: http://georgiay2b.us/themovement/ or visit their Facebook page: https://www.facebook.com/ugayouthtobusinessforum

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Sofia’s First Week at Cox Media Group

coxlanyardBefore I begin to recap my first week working as a Digital Intern for Cox Media Group, I want to explain my journey to this point. In May, I was finishing my semester in the New Media Capstone course where a team of three others and I created a mobile application and presented to students and industry professionals at the annual New Media Slam in. In addition, we took part in “mock” interviews with these professionals. Fortunately, I interviewed with the Director of Digital Sales at Cox Media Group. We instantly hit it off and he emailed me a week later asking me to visit the office in Athens.


After a tour and long discussion of what the company is looking for, he told me about a full-time position he wanted to fill. I would soon leave to study abroad and was not ready to consider full-time jobs! When I returned, we connected again, and I asked him if he had any available internships. From there, I interviewed and got the job. The main point of my lengthy story is that networking works.


Another piece of advice I want to share is that when you decide to work for a big corporation like Cox, make sure you know exactly what the company requires of you. Cox’s company policy states that interns must get paid and must get course credit. Consequently, I am completing an independent study with Dr. Jones in conjunction with my internship. I am really excited for the projects she has assigned me, which I will talk about later.



My first week at Cox was more fun than I imagined. After I completed all of the tedious paperwork, I dove right in.


In my independent study, Dr. Jones has asked to me come up with a product and brand it by creating logos and packaging which requires me to first learn to use Adobe Illustrator. Because of my love for dip, I have chosen a homemade organic salsa produced here in Athens. I have come up with a name and am working on the logo. My boss helped me brainstorm and decide a few of the characteristics of the product such as the main competition, target audience and tone.


On Friday, I visited and toured Cox’s country radio station, 106.1 WNGC. I was really interested to see the DJs doing their job. After getting my official badge and settling into my new cubicle, we worked on a direction for my salsa logo. My boss attended the Creative Circus a few years ago and has the most amazing artistic and creative design skills, so she has been a great help!


My favorite part of the day was helping one of the account executives formulate a strategy to boost his client’s social media presence and engagement. We came up with a great plan that involves partnering with a hospital and running a contest to generate likes and a bigger following not only for the client, but the hospital as well.


It has been really interesting and eye opening to see how a corporation really works. I am learning a lot and look forward to sharing it with you all!

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Job Opportunity for IABC Members

The position is also posted on DAWGlink and attached to our on-campus interview schedules. We’ll also be at the career fair on September 18.

Preference given to IABC members! Not a member yet? Join today!

Do you want to play a key role in one of commercial real estate’s fastest growing companies? Do you enjoy building relationships and digging for information? Do you thrive in fast-paced, performance-based environments?

As a Research Associate with CoStar, you’ll be at the heart of the $11 trillion commercial real estate industry, capturing market-critical information that enables our clients to make informed, high-impact business decisions. Our database is the largest centralized, real-time database of commercial real estate information available today. CoStar researchers compile and personally verify data from across the country to proactively track ownership, availability, sale, and lease of over half a million commercial properties. We have 1.6M listings, 4.2M buildings and make 120,000 updates to the database daily.

Join CoStar and start off your career in this dynamic industry!

Core responsibilities:

· Grow an accurate and complete database of commercial real estate inventory, making up to 20 daily calls to brokers, developers, investors, and other real estate professionals to obtain real-time property and transaction data

· Effectively maintain and build mutually beneficial relationships with clients

· Investigate new property leads to be verified from field researchers, SEC filings, news articles, and tax records

· Dissect trends and collaborate with regional-based teams to verify quarterly data that will help tell the story of an entire market

Successful research associate candidates will:

· Demonstrate a strong interest in the commercial real estate industry

· Have experience researching large amounts of detailed information

· Have experience providing a high level of customer service

· Manage multiple, changing priorities and excel in a fast-paced environment

· Be goal-oriented, competitive and motivated by performance-based metrics

Applicant requirements:

· Bachelor’s degree by the time of start

· Permanent US work authorization

Position benefits:

· Four-week extensive training program emphasizing commercial real estate principles, branding techniques, and client service phone skills

· Quarterly performance-based incentives

· Opportunities to gain subject matter expertise, quickly advance to management, or explore other opportunities within CoStar

· Generous medical, dental, vision, and prescription insurance

· 401k plan with company match and an employee stock purchase plan

· Free yoga classes and use of fully-equipped, on-site fitness center

· Monthly parking subsidy or metro stipend

· Career-building tuition reimbursement

· Downtown Washington, DC headquarters


This is just the beginning! For more information, please visit us at www.costarcareers.com.

CoStar is the number one provider of information regarding commercial real estate properties, tenants, and sale and forms the core of CoStar Group, a commercial real estate information and services group. We are proud to be an Equal Opportunity Employer m/f/d/v. We maintain a drug-free workplace and perform pre-employment background checks and substance abuse testing.

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Looking for an internship opportunity or that first job after graduation? IABC can be a great resource. Learn more >